/ADC Rental/
Branding
ADC Rental is a film and television equipment rental company founded in 1992 to support national and international productions. The challenge was to create a fresh, strong and clean brand identity suited to the needs of the audiovisual industry.
I developed the visual identity using geometric elements and colors inspired by the digital world and camera technology. The system was applied to the logo, website, promotional materials, posters, stamps and icons, creating a consistent image across the company's communication channels.
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